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Six Steal-worthy Trade Show Engagement Ideas from Licensing Expo 2025
The licensing industry took to the Mandalay Bay Convention Center in Las Vegas May 20-22 to explore brands and IP, unlock new licensing opportunities, and get inspiration from the show floor. And there was plenty of it. In fact, it started before even hitting the floor at Licensing Expo 2025… Branded Badge Printing …How...
Field Report: 10 Booths We Loved at Licensing Expo 2025
Celebrating its 40th anniversary, Licensing Expo 2025 brought together more than 12,000 influential brand owners, manufacturers and retailers May 20-22 at the Mandalay Bay Convention Center in Las Vegas to shape the future of consumerism in the shifting global markets. Tariffs remain top of mind for this industry, with uncertainty surrounding the tariffs policy, major...
2025 Upfronts: Disney Works its Magic with Storytelling and Supreme Star Power
If you ask Disney Advertising, static Upfronts are in the rearview mirror where they belong. Over the last decade, the media presentations have evolved from glorified business meetings to all-encompassing brand immersions, and on May 13 at New York’s Javits Center, the company did its part to raise the experiential bar. From the stage to...
Q&A: Dating App Yuzu Builds Community with an Event-driven Campaign for AAPI Month
A trend rising among several dating apps of late is taking meetups offline by hosting in-person events for users to connect outside of the endless digital swirl of swipes, likes and chats that often go nowhere. So when Yuzu, Match Group’s new dating and social app for the Asian community, launched in January 2024, Cindy...