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Wedding Event Activations: Brands from Cheetos to Tinder Help Couples Say ‘I Do’
Weddings are special no matter where they take place, but more and more, brands are stepping in to enhance them and become a permanent “guest” in one of life’s biggest milestones. Some companies go the traditional wedding route, while brands remain true to their core products and messaging, and as a result, often go viral...
Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows
Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. 10-12 to the Las Vegas Convention Center. These shows are all about a unique blend of vibe and business. While there...
NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More
The 74th annual NBA All-Star Game and its new mini tournament format received some harsh criticism, but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. 14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center,...
The Brief: Third Nipples and Duo’s Death
This week’s hot takes on hot topics in experiential cover Duo’s death, Third Nipples and pop-up radio stations.