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Lancôme on June 14 once again invited beauty editors and influencers into its “house,” or maison—Maison Lancôme, that is—for a hands-on, highly curated experience with the brand’s latest lines of color, skincare and fragrance. While last year the event took place at the Academy Mansion in New York City, a historical venue on the Upper […]

SPAM this summer is traveling to fairs and festivals with a Tiny House of Sizzle Tour that combines the sound, smell, taste and sizzle of SPAM frying in the pan with the tiny house trend that is popping up at event marketing activations. Read more here.

Inside Netflix’s “Luke’s Coffee Day,” a takeover of more than 200 mom and pop coffee shops across the country (Allied Experiential, New York City). The campaign won a 2017 Ex Award and the People’s Choice Award.

There would be no slowing down on the final day of the Experiential Marketing Summit (May 3-5) as another packed day kicked off at McCormick Place in Chicago. With 25 sessions including two master classes on the agenda, the spread of breakfast treats and fruit outside the general session ballroom helped fuel the morning. The […]

Happy Birthday to the Experiential Marketing Summit. What began 15 years ago as the experiential community’s first official gathering has ballooned into the industry’s ultimate training conference and networking event. And in honor of this special year, we’re back in the city where it all began… Chicago. It’s good to be home. In typical fashion, EMS […]