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Move over, pop-ups. The CPG test kitchen is here for the long haul. To transform how consumers interpret their food and beverage offerings, a number of CPG companies are moving their products beyond grocery store shelves and into contemporary test kitchens. From soda to cereal, top food and beverage brands are bringing their personality and […]

At EventTech, we’re all about finishing strong. After a filling breakfast of fresh muffins and bagels, yogurts, fruit and on-demand hot coffee, sessions kicked off promptly at 9, and went straight through lunch. We’re talking 15 sessions that ran the gamut from lessons from the auto show technology to neuroscience and multisensory tools to high-tech […]

Attendees looking to ease their minds and bodies into EventTech on the second day of the show kicked off their day at 6:30 with either a 5K run to see some Vegas sites, or sun salutations with morning yoga. At 7:30, a chance to fuel up with breakfast burritos and casual conversation before the 8:30 […]

The editors of Event Marketer magazine announced the winners of the 2016 Experience Design & Technology Awards, the world’s largest and only recognition program honoring the brands and partners creating the best designed experiences and the most effectively “wired” engagements. Top honors were awarded at a Gala event at the sixth annual EventTech conference at the […]

With a little extra je ne sais quoi, EventTech 2016 began bright and early at 8:15 Monday morning in Las Vegas for 28 attendees who embarked on a spectacular morning hike in Rainbow Gardens, which surround Lava Butte between Vegas and Lake Mead. Fun fact: exposed rocks in the region date back more than 1 […]