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Augmented Reality App Drives Tune-In To ‘Modern Family’
To attract viewers and promote the new season of “Modern Family,” FOX TV affiliates in New York City and Los Angeles created a Halloween-inspired event that incorporated augmented reality into the experience. The family-friendly activation, called Fall for All, took place in New York City’s Union Square (Oct. 19) and Los Angeles’ The Grove (Oct....
Inside Levi’s 49ers Naming Rights Sponsorship
Jeans and football fans go hand-in-pocket. So, when it came to inking a 20-year naming rights sponsorship of the 49ers’ new stadium in San Francisco, Levi Strauss & Co. didn’t hesitate to go for the touchdown. But in addition to apparel, and the fact both call San Francisco home, Levi’s and the 49ers share a...
Warrior Drives Hockey Demos with a Retail Tour
Warrior Sports, a hockey brand in the New Balance Athletic Shoe portfolio, conducted its first-ever retail tour at the end of the summer, targeting 29 retail locations with a faux hockey rink and hockey stick demo activation. The tour, which traveled in a wrapped sprinter van, kicked off July 30 in Detroit, MI, and wrapped...
Sponsorship: What’s New in the Sports Landscape
To get a better sense of what’s shaking in the sports sponsorship landscape, Event Marketer visited the one-day AVIDsummit on Oct. 23 at the Harvard Club in New York City, a venue so hallowed, even the mahogany on the walls was impressed with itself. The plan for the new event from creator SponsorHub was to...