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KLM Royal Dutch Airlines Immerses New Yorkers in The Netherlands
To promote itself as the best option to fly from New York to Amsterdam (and beyond), KLM Royal Dutch Airlines hosted a three-day pop-up at Openhouse Gallery in the SoHo neighborhood of Manhattan. From June 25-27 the airliner set out to put its personal and cultural stamp on the air travel experience, targeting consumers and...
Why Bonnaroo’s Signage Appeals to Millennials
Millennials are notoriously sensitive to overt marketing ploys and that includes over-commercialized messaging. At this year’s Bonnaroo Music & Arts Festival in June, a four-day event with 80,000-plus millennials in attendance, sponsoring brands demonstrated just how well they understood that fact. The 14-year-old festival’s producer Superfly, New York City, steers brands away from heavy branding,...
JetBlue Goes Retro with an Airport Pop-Up
Airport. It might as well be a four-letter word. If you haven’t experienced gunning it through the concourse and arriving at your terminal with seconds to spare, you probably haven’t done much flying. And the reason for all the hustle and bustle is simple: No one wants to spend extra time hanging around the airport....
Content Creation Spices Up a Chex Mix Road Trip
Chex Mix on July 9 kicked off a content creation strategy—the Chex Mix Deliciously Unpredictable Road Trip, a four-day recreation of the iconic family tradition that involves kids, parents and an overstuffed family car heading for some summer fun. This trip, however, features Chex Mix along with TV personality Alfonso Ribeiro of “Dancing with the...