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Gamers spend ‘One Night in Karazhan’
Blizzard Entertainment’s Hearthstone franchise on Aug. 5 set a new precedent for immersive theatrical experiences with a launch event for the latest iteration of Heroes of Warcraft, its popular digital card game. The Los Angeles-based event brought the new title, One Night in Karazhan, to life through the recreation of popular game sequences. From a...
Rio: Visa Demos its New Payment Technology
The Everywhere Lounge at the Windsor Atlantica Hotel on Rio’s famed Copacabana beach offered Visa guests a respite from the excitement of the Olympic Games, the chance to grab a meal, view customized content on a 60-foot LED screen and the chance to maybe even rub shoulders with an Olympic gold medalist or two. The...
Fab 50 2016: Cost Containment Strategies
According to this year’s Fab 50, maintaining a low budget is among today’s biggest client concerns. From drayage to materials, exhibit houses have to calculate their every move to ensure expenses are on track. Take a look at three insights on keeping costs in check.
How Michelob Ultra Mixed Fitness Events with Happy Hour
On the heels of its “Brewed for Those Who Go the Extra Mile” marketing campaign launched earlier this year, Michelob Ultra this summer hosted its first-ever fitness event series. The program gave consumers the chance to participate in fitness experiences and enjoy a low-calorie Michelob Ultra at the end by commenting on the brand’s Facebook...