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End Game: How Event Marketers are Keeping Attendees from Leaving Early
Breaking down the psychology of event engagement Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. Nobody wants to be in a...
Drone Drops, Diversity and Dimension: Inside the Global Launch of Amazon’s ‘Without Remorse’
How Amazon unleashed a multi-platform campaign built for diverse audiences Leave it to Amazon Prime Video to execute an experiential marketing campaign as gripping as the action-packed film it was built to promote. Ahead of the debut of its original military thriller “Tom Clancy’s Without Remorse,” the brand launched a multidimensional global marketing program aimed...
Q&A: Clear’s Insights on the Challenges and Joys of Hosting In-person Experiences in the New Era
On May 6, more than 100 family members and friends isolated by the pandemic finally experienced the in-person reunion they’d been waiting for at a “Day of Families” event produced by secure identity platform Clear. The brand leveraged its Health Pass service to ensure a COVID-safe experience at New Jersey’s MetLife Stadium that encompassed photo...
Don Julio Marks Cinco de Mayo with a Bar Giveback Program for Hospitality Workers
For consumers who have spent the past year drinking at virtual happy hours—and the hospitality workers whose businesses has suffered—Tequila Don Julio wanted to make this year’s Cinco de Mayo memorable. And thanks to its own digital currency and an ATM—that’s Automated Tequila Machine—the brand prevailed. Don Julio took a thoroughly modern approach to the...