Home
Hoops Culture and Community Collide at Mtn Dew and Ruffles’ NBA All-Star Activation
NBA All-Star Weekend invited more fanfare than ever this year as the league celebrated its 75th anniversary and when it came to sponsorship activations, Mtn Dew and Ruffles understood the assignment. The PepsiCo-owned brands teamed up for the first time to elevate their presence at the event with a larger-than-life, co-owned hub that blended basketball...
HBO Max’s ‘Minx’ Series Pop-up Installations Aim to Empower and Engage
HBO Max presented a “provocative” two-day pop-up installation in Los Angeles for the March 17 premiere of its new comedy series, “Minx.” The activation, called “Joyce’s Jamboree,” celebrated the show’s character Joyce (Ophelia Lovibond), a young feminist collaborating with a publisher (Jake Johnson) to create the first erotic magazine for women during the ’70s in...
Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House
They say everything’s bigger in Texas, and to celebrate the 90th anniversary of the Houston Livestock Show and Rodeo—and its 30th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. The larger-than-life, open-air footprint served as a destination where attendees of all...
Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events
For b-to-b event marketers in 2022, work is a complex balancing act. They are charged with creating a fresh experience for in-person attendees while delivering in virtual.