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American Express Service Stations at CES Focus on Attendee Needs
There is a clear and present business audience at CES for American Express to engage in its business solutions and innovations in the fintech space. This year, American Express hyper-focused on the user experience at CES to demonstrate how it is a work and life partner brand. And for the first time, the brand activated...
Blindfolded Attendees Experience Netflix’s “Bird Box” Inside a Double-Decker Bus
Netflix’s Dec. 21 film “Bird Box” has permeated the cultural landscape with countless memes, a dangerous Bird Box challenge (which Netflix swiftly denounced on social media) and an astonishing announcement from the streaming platform that some 45 million accounts had watched the film in its first seven days. But long before the craze took hold,...
Craigellachie Serves Free Samples of its Prized Single Malt Scotch Inside a ‘Tiny Bar’
Ask any whisky aficionado where a well-aged single malt Scotch belongs, and they’re likely to tell you inside a crystal decanter, or a display cabinet, far from harm’s reach. But Bacardi-owned Craigellachie, known as “the bad boy of Speyside [Scotland],” isn’t your typical whisky brand. So to attract new customers and tout its oldest spirit...
Nine Experience Design Trends from CES 2019
As the first major show of the year, CES serves as a barometer for the experiential marketing industry, offering clues on the kinds of budgets, builds, technologies and design styles marketers can expect to see across events over the year. While foldable phones, rolling television screens and futuristic transportation modes made national headlines, the spheres,...