Tours
Whisky Education Fuels Revamped Macallan Tour
Single malt Scotch whisky brand The Macallan is raising the stakes for this year’s Raise The Macallan tour, which after seven years has been redesigned to increase word of mouth by providing consumers even more knowledge about the whisky-making process. The revamped cocktail room experience, which launched over a four-week period in April and boots...
Content Creation Spices Up a Chex Mix Road Trip
Chex Mix on July 9 kicked off a content creation strategy—the Chex Mix Deliciously Unpredictable Road Trip, a four-day recreation of the iconic family tradition that involves kids, parents and an overstuffed family car heading for some summer fun. This trip, however, features Chex Mix along with TV personality Alfonso Ribeiro of “Dancing with the...
Harley-Davidson Takes Project LiveWire Global
Harley-Davidson’s Project LiveWire Experience Tour, which last year reached more than 15,000 Americans, has unplugged its electric motorcycles and is headed to Asia and Europe. The tour, which launched with media and invitation-only consumer rides at Malaysia’s Sepang International Circuit on Feb. 25, will continue through the fall and includes 13 stops in Canada and...
Wellness TruFood Pet Sampling Goes Epicurean
Wellness TruFood, a new category of dog and cat food that contains nutritious ingredients like chia seeds, kale and yogurt cultures, on June 25 kicked off a national pet sampling tour with an event in New York City. The event, called Barkfest, featured a roster of pet-friendly activities at the Madison Square Park Dog Run,...