Sponsorships

January 28, 2010

Teva Hits Vail for a Mountain Games Sponsorship Program

MANY BRANDS rely on their biggest sponsorship properties as once-a-year platforms for launching new products making big announcements and getting face time with customers. But few take full advantage of all the ways a title sponsorship can carry their brand’s momentum throughout the rest of the year.

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January 28, 2010

How to Protect Sponsorships from Fallen Stars

It’s all fun and games until somebody loses the series—or fails a drug test or wrecks that shiny new race car or gets arrested or burns a house down or well you catch our drift. Can your sports sponsorship stand on its own if your team (or its marquee athlete) doesn’t perform? As any experienced...

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January 28, 2010

Amex Adds Online Element To Tribeca Film Festival Sponsorship

American Express a sponsor of the Tribeca Film Festival since the event's inception in 2002 has added a few new wrinkles to its sponsorship: a new online film competition for budding filmmakers and new activities at the festival's family-themed street fair.   The 15 Second Clips Competition invited participants to submit video shorts at Amex's...

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January 28, 2010

The Seven Secrets of Municipal Sponsorships

In 2003 Snapple’s groundbreaking $106 million deal with New York City guaranteed the beverage brand exclusive access to the Big Apple’s 1 200 schools. The partnership made headlines and drew national attention.

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January 28, 2010

How Long Should Your Sponsorship Agreement Last?

Thanks to advanced data analysis and filtering software choosing which property to sponsor isn’t always as difficult as it used to be. After the property is identified the brand faces several challenging decisions including how long the sponsorship agreement should last. Before signing on the dotted line consider these three things.

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