Sponsorships
State Farm’s Festival Strategy Encourages Music Lovers to Make a Difference
State Farm returned this year to the music festival and concert circuit once again with its #HereToHelp Lounge but this time with a new platform, NeighborhoodOfGood.com, an engagement tool that encourages attendees to volunteer in their communities. The brand’s #HereToHelp activations at Austin City Limits, Bonnaroo, Lost Lakes and other festivals include a help desk...
Advocacy-Driven Events and an Eco-Chic Lounge Mark Citi’s Global Citizen Sponsorship
For Freedom. For Justice. For All. It’s the slogan non-profit Global Citizen operates under on its mission to end extreme poverty and “solve the world’s biggest challenges.” In the days leading up to the sixth annual Global Citizen Festival in Manhattan, Citi did its part to bring that mantra to life through advocacy-driven sponsorship activations...
Lexus Rolls Out the Red Carpet for Fashion Week Attendees With a Chic Photo Experience
Ever wonder what it’s like to be a model in a magazine fashion shoot? Lexus and Interview magazine on Sept. 8 and 9 shined a light on the glamour and excitement of that experience during New York Fashion Week through the Lexus: Set in Motion photo opportunity. Lexus, the official automotive partner of NYFW, also...
Brands Descend on New York’s Seaport District for the US Open Experience
For two days during the week leading up to this year’s US Open, the United States Tennis Association transformed New York City’s seaport district into a mini version of the Billie Jean King National Tennis Center in Flushing Meadow, Queens. The US Open Experience, which took place Aug. 24-25, built on previous smaller scale events...