Sponsorships

Throughout all of the goals, touchdowns, runs and points scored, and all of the tackles, blocks, catches and assists made, one very important thing has been missing from professional sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required […]

There is an unexpected benefit in activating a fundraising event within a pandemic environment: accessibility. In the case of Runway of Dreams, a New Jersey-based nonprofit that promotes adaptive fashion for people with disabilities, going beyond the gala helped boost the profile of its Fashion Revolution drive-in event on March 9 as well as secure a title sponsor in Kohls, which joined Stride Rite, Zappos Adaptive and Tommy Hilfiger Adaptive in the lineup.

Among brands to take advantage of the drive-in phenomenon that’s keeping hope afloat for many event marketers this summer is Nissan, which recently signed on as a sponsor of CHI-Together, a socially distanced experience platform at Soldier Field parking lot in Chicago that since July 8 has hosted movies, pre-show live performances and other activities […]

When physical events started coming back to life following lockdown, some of the first to emerge were part of Tribeca Enterprises’ summer drive-in series. Rolled out in markets across the country, the experiences feature a curated assortment of new, classic and independent movies, along with special music and comedy performances, and sporting events. For each […]

The live event space is on pause, but the stay-at-home economy is opening up opportunities for brands to expand their portfolios and their reach. In March, Seattle-based Jones Soda made its move into esports by signing on as title sponsor for the Last Chance Qualifier competition in The Race All-Star Series. The five-week sim racing […]