Sponsorships
Three Insights from Intel on Creating Industry Event Experiences That Stick
How Intel approached an industry event with people in mind Like most technology brands, Intel is challenged with introducing its target audiences to innovations that often need some explanation—more importantly, demonstration. It’s why the brand has transformed what could be standard demos at events into product experiences that “democratize” its technologies and solutions. At the...
Photo Tour: Five Brands Scoring with Fans at NBA All-Star Weekend
Ahead of the 68th NBA All-Star Game, brands and hoops fans of every stripe descended on Charlotte, Feb. 15-17, for a weekend of activations, live performances and cultural experiences that placed basketball—and fans—at center court. EM hit the Queen City to catch all the live action, racking up 12,000 steps, branded swag and plenty of...
Roundup: Brand Experiences at Super Bowl 53 in Atlanta
While some brands relied on their football fan activation mainstays, others this year for Super Bowl 53 delivered fresh showstoppers across the host city of Atlanta.
Lodges and Lounges: Brands Offer Heated Hideaways, VIP Spaces & Music Events at Sundance Film Festival
The 2019 Sundance Film Festival, which ran Jan. 24 through Feb. 3, is a haven for brands targeting a film-loving and filmmaking audience. Not to mention all the celebrities and influencers who attend for the festival’s exclusive events, music concerts and premiere parties. Several brands leaned into experiential this year, with product demos, portrait studios...