Sponsorships
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B-to-C EventsField Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Experience at the Masters
Tickets to the Masters are some of the most coveted in all of sports. Some golf fans wait years to be chosen by the ticket lottery. But through its exclusive hospitality experience, Mercedes-Benz offers its VIP customers a “once-in-a-lifetime” opportunity to attend the Masters, which this year was won by Scottie Scheffler for the second time in his career.
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B-to-C EventsWendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality
The NCAA’s March Madness set records this year with the women’s title game drawing more viewers than the men’s for the first time, and attendance across both the men’s and women’s championships at historic levels. Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which […]
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B-to-C EventsSponsors Bring ‘Living Brackets’ and ‘Dream Courts’ to the 2024 Men’s and Women’s Final Four Tournaments
There’s no better way to engage college hoops fans than to pass them the ball, and that’s exactly what sponsors did at the 2024 NCAA Men’s and Women’s Final Four Tournaments this month. From pop-a-shot games to shooting drills to dunk moments, brands at both competitions placed attendees in players’ shoes—and the spotlight. The savviest […]
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B-to-C EventsCCM Hockey House: Five Tips on Leveraging Private Homes for Experiential Activations
A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates.
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B-to-C EventsThe Brief: ‘Smackable’ Billboards and Subterranean Cooking
This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers.