Sponsorships
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B-to-C EventsFirst Tracks: Subaru, POWDR Kick Off Their National WinterFest Ski Mountain Tour
Giving proof that we’ll follow your experiences just about anywhere, EM popped off the Superstar lift at Killington, cleared the moguls, hung a left at the famous K1 lodge and cruised right into the Subaru WinterFest national tour kick-off.
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B-to-C EventsThe Brief: Breakup Cookies and Human Beer Ads
This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads.
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B-to-C EventsFans Huddle Around AT&T’s 5G Helmet at the CFP National Championship in Houston
As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology.
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B-to-C EventsExecutive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival
For a creative brand like Adobe, Sundance Film Festival is a hot-spot in a cold spot to reach filmmakers and creatives that utilize the brand’s tools daily to deliver works of cinematic art. Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with […]
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B-to-C EventsExecutive Q&A: Inside Dos Equis’ College Football Tailgate Throwdown Campaign
Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a catchphrase—”Stay thirsty, my friends”—that spread through internet meme culture like wildfire. But according to Heineken USA cmo Jonnie Cahill, being an advertising-led brand wasn’t enough. “That’s a […]