Sponsorships
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B-to-C EventsNBA All-Star 2024: First-time Sponsor Ticketmaster Shoots its Shot with a Retro Arcade
Ticketmaster’s retro arcade activation at NBA All-Star Weekend in Indianapolis offered basketball fans a chance to literally shoot their shot, but as a first-time sponsor, the brand was taking a shot, too.
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B-to-C EventsExperiential at NYFW 2024: Candy Shoppes, Skin Sanctuaries and Holographic Bears
New York Fashion Week is a biannual affair that typically overflows with exclusive runway shows and afterparties. But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception.
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B-to-C EventsSuper Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip
With so many brands competing for fans’ attention on the ground during Super Bowl LVIII, Paramount stopped traffic with the biggest installation on the Las Vegas Strip. Paramount’s Expedition Vegas took over a block in front The Mirage with an expansive, content-driven activation open to the public, Feb. 8-11.
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B-to-C EventsSuper Bowl LVIII: Uber Eats Expands its NFL Partnership, Pops up a Grocery Store for Fans
Uber Eats brought app-based deliveries to life with the Get Almost Almost Anything Shop at the Mandalay Bay South Convention Center in Las Vegas.
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SponsorshipsOur Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential
We bring you extensive, and exclusive, coverage of Super Bowl LVIII brand activations we toured around the city, from intimate concerts to celebrity watch parties to immersive booths in the Super Bowl Experience presented by Toyota.