Pop-Ups

January 28, 2010

Pop-ups: Motorola Uses Temporary Store As Part of Q Launch

To help introduce its new do-everything handheld device the Q Motorola has taken over a high-traffic storefront on Chicago’s Magnificent Mile for its first foray into pop-up retail dubbed Destination Q. Opened earlier this month the shop features a handful of podiums that show off the device’s different capabilities—communications media playing Internet and so on....

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January 28, 2010

Pop-ups: P&G Launches Temporary Salon To Showcase Beauty Brands

Procter & Gamble Canada recently took a collection of its beauty products off drugstore shelves and featured them in a temporary storefront called the Look Fab Studio. The space which resembled an upscale salon was open in the heart of Toronto’s shopping district from April 13 to May 13 and featured free on-site hair coloring...

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January 28, 2010

Glacéau Pops Up in Manhattan

Fry an egg dance a jig or get jiggy with it. It’s easy to burn 10 calories and Glacéau splashed that message all over New York City during its launch of vitaminwater10 last month with pop-ups in Union Square and SoHo. Since New York is home base for the brand launching its newest product there...

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