Pop-Ups
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B-to-C EventsThe Brief: Denim Cafés and First Class for Dogs
This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air.
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B-to-C EventsCCM Hockey House: Five Tips on Leveraging Private Homes for Experiential Activations
A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates.
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B-to-C EventsThe Brief: ‘Smackable’ Billboards and Subterranean Cooking
This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers.
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B-to-C EventsBÉIS Partners with Scrub Daddy, Branch Basics on a ‘Car Wash’ for Luggage
Following last year’s three-city hotel pop-up program, BÉIS kicked off 2024 with a fresh spin on the brick-and-mortar takeover. The e-commerce luggage brand in February converted a 1,940-square-foot retail space on Melrose Ave. in West Hollywood, L.A., into a “car wash” for scuffed-up suitcases and bags.
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B-to-C EventsCoke Says its AI-Centric Spiced Shop Marked a ‘Completely Novel Way to Drive Trial’
Artificial intelligence has come for your taste buds. Rather than bubbling up a traditional sampling campaign for its new Spiced flavor, Coca-Cola celebrated the product’s North American debut by leaning on AI. From March 1-2 at New York City’s ELM, Coke activated a vibrant “Spiced Shop” experience and art installation that fused genAI and artistic […]