Pop-Ups
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B-to-C EventsThe Brief: Zenless Zones and Mega Mitts
This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts.
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B-to-C EventsField Report: Our Visit to a Surprise Hennessy Sensory Pop-up in Orlando
You couldn’t miss it. A bright red, branded shipping container with its doors and walls propped open to reveal several interactive sampling stations surprised passersby when it popped up in the usually quiet parking lot at The Loop’s ABC Fine Wine & Spirits store in Orlando on July 11. It was Hennessy’s Made for More […]
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B-to-C EventsPotty Humor: 10 Ways Personal Care Brands are Cleaning up with Experiential Marketing
There was a time when personal care brands, and the consumers who used them, would rather not address the category head-on, often relying on metaphors rather than candid conversations. But those days appear to be coming to an end with an influx of straightforward, typically humorous, activations that tout bathroom-related products and services without shying […]
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B-to-C EventsThe Brief: Basketball Bodegas and Dairy Deprogramming Zones
This week’s hot takes on hot topics in experiential marketing cover basketball bodegas, early retirement communities and dairy deprogramming zones.
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B-to-C EventsIntel’s Encore AI Exhibit: Four Lessons on Harnessing Immersive Event Spaces
Step aside yummy museums. Immersive spaces are having their moment. From Artechouse in New York City, to the traveling Van Gogh Exhibition: The Immersive Experience, to Radiant Space in L.A., consumer obsession with tech has fueled a new era of Instagram-worthy experiences leveraging multimedia at scale. When it came time to create an additional touchpoint […]