B-to-C Events
How Twitter adds value to events
If you’re not making Twitter an integral part of your events’ lifecycles you’re just flocking around. Here are eight ways you can add value to your events via the Twitter-verse. Part 1: The Mechanics of Flight Before you can become a tweeter of renown who makes every event a conversation there are some basics to...
Adding fitness to youth programs
Overcoming childhood obesity takes a village. And while many companies are rising to the challenge by offering health-inspired options (Nintendo’s Wii Fit and Burger King’s Apple Fries are just a few examples) the problem continues to grow. According to the Robert Wood Johnson Foundation and the Trust for America’s Health 30 percent or more children...
Why Feel-Good Events Feel… Good
Imagine walking down the street and hearing that your hair looks good or that your jacket is cool. No we’re not talking about those irritating wolf whistles that guys have foisted on the fairer sex since the dawn of time. We’re talking about expressions of cheer and goodwill spread by two Purdue University students Cameron...
Brands bet on permanent pop-ups
The temporary pop-up shop is a successful strategy for many event marketers but there are brands that bet their dollars on permanent branded spaces. What’s the value of a permanent space versus a pop-up? Samsung claims it creates a sense of continuity nearly impossible to achieve with a pop-up. The electronics brand considers its Samsung...