B-to-C Events
Washington Lottery Partners with Seattle Sounders to Promote Group Play
To urge consumers in Washington to play the lottery in social groups, Washington’s Lottery on April 4 launched its Play Together, Win Together campaign that’s leveraging a partnership with the Seattle Sounders to bring its message to life at the team’s soccer matches through October.
New York Lottery Tour Powers a Huge Scratch-Off Launch
To promote the new $5 scratch-off game, Minute to Win It, the New York Lottery teamed up with NBC Universal’s game show of the same name for a mobile tour that has turned out to be in the top five most successful new ticket launches in the history of the state’s lottery, according to post-tour...
Scholastic Turns Second-graders Into Spies for Times Square Stunt
To kick off the 20th anniversary of its children’s I Spy series, Scholastic on April 13 created a publicity stunt that gathered 20 second-graders to engage in a live version of the seek-and-find activities found in the beloved book series. The publisher hand picked the New York City second-graders to compete in finding 20 objects...
