B-to-C Events
Dove Chocolate Creates Indulgent Event
Dove Chocolate partnered with women’s internet site iVillage and Gallo wines, among others, to create an Afternoon of Indulgent Moments. The four-hour event, held on Mar. 9 at New York City’s Chelsea Market, offered busy women a feminine, relaxing, friendly and sophisticated environment that served as an oasis from the stresses and challenges of city...
City Activations: How To Get Your Event Experiences Noticed
When it comes to generating buzz through live events, the nation’s biggest cities are often a brand’s first choice. But even in a busy metropolis like New York City, host to countless annual parades and marathons, it takes extra attention to detail to minimize the disruption.
Know Thy Blogger
Getting a few of the right reporters to cover an event used to be good enough. These days, companies are adding blogger- targeted experiences to their p.r. and event programs in order to give their message extra reach and credibility. But once bloggers are on site, it takes more than a swag bag to keep...
Virgin Mobile Talks to EM
Virgin Mobile promoted its Baltimore and Washington D.C.-based Freefest during this year’s SXSW in Austin inside (and outside) a tricked out residential home on Eighth Street. Though it’s not an official sponsor of the festival, Virgin rode the momentum of the popular event using the house as a hospitality locale to host industry folks, entertain...