B-to-C Events
Gillette Gives Away Shaves and Gathers Feedback at ProGlide Challenge Events
Even though it’s new razor, the Fusion ProGlide, won’t be on shelves until June 6, Gillette is getting the word out now with two recent tryout events in New York City. On April 7 at Times Square and April 10 next to the Flatiron Building at Fifth and Broadway, the brand set up the “ProGlide...
L’Oreal Cleans up on College Campuses
L’Oreal Paris is giving facial cleansing consultations at college campuses to promote its new Go 360 Clean facial cleanser. Kicked off at California State University in Long Beach on March 17, the Go Beyond Clean College Campus Tour is hitting 10 campuses through April 27. “The objective is to create an on-campus experience that builds...
Green is the new red
Much like Vancouver’s ski slopes, Coca-Cola went ultra-green at this year’s Olympic Games. As the longest-standing Olympic sponsor on the roster, this year Coke committed to executing a completely carbon-neutral event presence, and according to inhouse estimates, the beverage giant succeeded. The initiative was part of the Vancouver Olympic Committee’s (VANOC’s) Vancouver 2010 Sustainability Star...
Wells Fargo Supports Charitable Cause
Last month, West Coast-based financial services company Wells Fargo teamed up its New York-area financial advisors with a local fund-raising bowling event for 350 guests. On March 2, the brand sponsored Brian Leonard’s Rally at the Alley, which raises money to help New Brunswick, NJ-based Embrace Kids Foundation fight cancer (Leonard is a former New...