B-to-C Events
EM Interview: Maryellen Zarakas-svp, Warner Bros.
Last fall, Warner Bros. paired up its animated Scooby-Doo character with Dog Whisperer Cesar Millan to generate awareness for The National Family Pack Walk on Oct. 30 at Lake Balboa Park, Van Nuys, CA. The event offered attendees a day of family-friendly games, training and education on how to enhance the relationship between owners and...
Chase Develops a Social Platform Around ‘Giving Awards’
It’s a balmy early December evening in downtown Los Angeles. On the plaza outside the Dorothy Chandler Pavilion tree branches are strung with white lights, the red carpet has been rolled out and a crowd has gathered to watch celebrities stroll along the step-and-repeat before a gaggle of photographers. The flash of their cameras, the...
L’Oréal Taps Taxis to Drive Fashion Week Sales
L’Oréal USA, a sponsor of Fashion Week in New York City last week, took over a fleet of city taxicabs with a “Snap-to-Buy” technology. As Fashionistas rode from fashion shows to after parties and back, the brand entertained them with videos featuring L’Oréal USA’s Yves Saint Laurent-branded makeup and beauty product how-to videos. After the...
History Brings the Swamp to the City
Since History (formerly known as The History Channel) couldn’t take New Yorkers to a swamp in Louisiana, the network instead brought the swamp to life at New York City’s Chelsea Market to promote the third season of its series, “Swamp People.” The Swamp in the City activation converted a 5,600-square-foot space into a swamp filled...