B-to-C Events
Time is of the Essence
Event marketers are known for their ability to take an idea from concept to execution quickly. However, even they agree the turnaround times are getting tighter as program time frames continue to shrink. Are shaky budgets delaying sign-off on program costs? Is technology fueling the last-minute frenzy? Or, is it just the new speed of...
Ford Reintroduces Itself to West Coast Consumers with Fiesta Lounge
Ford this summer began a series of Fiesta Lounges at hot spots, fairs, festivals and malls in Denver, Phoenix and Southern California to reintroduce its cars to consumers and remind Millennials that Ford is more than just trucks. The three lounges, one for each market area, will continue to pop up until the end of...
Johnnie Walker Activates Exclusive Tasting Experience in New York City
On Sept. 10, Diageo brand Johnnie Walker Blended Scotch Whisky took over the Altman Building in New York City and transformed it into the House of Walker experience where it hosted two tastings of its iconic liquor. Guests registered in advance or were invited through a cooperating organization and were advised to arrive early so...
Chevy ‘Cruzes’ to VMAs with ’50s-Style Drive-In
As part of a strategy to launch its new Cruze vehicle, Chevrolet created a 1950’s-era drive-in theater that featured hip-hop artists N.E.R.D. and Ciara, and 350 car lovers and MTV fans who danced and partied among 100 classic and new Chevy cars. The event, which took place September 11 on the lot at Paramount Picture...