B-to-C Events
Durex House Parties Stimulate Conversations
To raise awareness and drive purchase of its full line of sexual lifestyle products, condom manufacturer Durex tackled one of the most delicate issues couples face—the female orgasm—with a series of house party events. On Oct. 9, Durex helped stimulate conversations among more than 50,000 women ages 18 to 35 at 5,000 “Girl Talk” house...
GoldToe Takes New York by the Waistband
In an effort to make a big splash for its first-ever venture out of the sock market and into boxers, briefs and boxer-briefs, GoldToe took New York City by storm on Sept. 16. The brand sent brand ambassadors clad only in underwear all over the city to excite consumers about the new line and direct...
Farmers Markets are Ripe with Possibility
Farmers Markets are the place to be in the summertime—and in the spring and fall as well. Nothing quite compares to the aromas, colors, tastes and textures of fruits and veggies straight from the farm, a fact that is not lost on its patrons—foodies and would-be chefs who tend to be well-heeled as well as...
Brand Sponsorships That Will Haunt You
The Halloween season is one of the top 10 consumer spending periods in the retail space, according to the National Retail Federation, amounting to almost $5 billion last year. As we move into the spookiest time of the year, brands looking for opportunities to attract consumer dollars are exploring a series of haunting properties for...