B-to-C Events
EM @ SXSW 2012
EM’s own Ken Briodagh has been on the ground in Austin for 48 hours now, and so far, he’s seen some of the best the Interactive portion of South by Southwest has to offer.
OREO Throws Itself a 100th Birthday
OREO, the iconic chocolate sandwich cookie with the creamy filling sold by Kraft Foods, on March 6 celebrated its 100th birthday with surprise parties in seven U.S. cities, including a flagship event in Los Angeles where country music group Lady Antebellum performed several songs including, of course, “Happy Birthday.” Additional parties were held in other...
Inside Out: The Magic School Bus
To celebrate the 25th anniversary of “The Magic School Bus” book series, Scholastic this past October invited a class of second-graders from the United Nations International School to Pier 84 in Manhattan where The Magic School Bus rose from the Hudson River on a barge. Scholastic used its educational Magic School Bus, which tours the...
Electronic Arts Targets Man City Football Stadium
In the United Kingdom, football, or soccer to we colonists, is the number one spectator sport, and EA’s FIFA soccer game is the biggest selling title for the game maker in that country, too. To keep the marriage happy and grow its market, the brand has established a permanent footprint called the EA Sports Blue...