B-to-C Events
Open Sourcing Drives TED’s Global Platform
Global event portfolios can be a blessing and a curse. On the plus side, they give event and conference producers the ability to reach worldwide audiences on a local level by deploying fully-branded and turnkey “events in a box.” On the downside, global marketers, despite their best efforts, still struggle to make each live experience...
An Insider’s Look At TEDActive 2012
The technology and design worlds have been all aflutter about TED since its inception in 1984, but in the last few years, it has grown exponentially, both in awareness and in thought leadership. The platform is anchored in the main events, TEDGlobal in Edinburgh every summer, and TED in Long Beach and TEDActive in Palm...
What Makes TED Tick? TED Talks (to EM)
Attendees of all stripes flock to it. Brands can’t wait to get a piece of it. And the world can’t seem to get enough of it. “It,” of course, is TED, the fast-growing event platform that’s shaking up the typical conference format and showing event marketers the value of co-creating content with consumers. EM takes...
EMS 2012: Tweet it Like You Stole it
The 10th annual Event Marketing Summit is officially behind us now, and for those on-site at the Sheraton Hotel and Towers in Chicago the sessions were sizzling hot, the keynotes were right on pitch and the drinks were bottomless. But the goodies weren’t just for those folks who saw it live. Twitter was all a-flutter...