B-to-C Events
GoGo squeeZ Pumps Up Play with Mobile Playground Tour
GoGo squeeZ is back on the road, driving trial of the fruit pouch product while encouraging kids and parents to play more with the “Wherever You Go, Go Playfully” campaign and mobile playground tour. The brand enlisted celebrity dad Jerry O’Connell and charitable partner Life is good co-founder Bert Jacobs to headline a launch event...
Kia Dishes Cars and Cuisine at Cadenza Events
To introduce its high-end 2014 Cadenza to influencers and tastemakers Kia has partnered with OpenTable, the dining reservation web site, and the high-end foodie web site LuxeEpicure in a series of “dine and drives” that promote its first entry into the premium car market. The eight-city tour, dubbed the Cadenza Experience, also marks Kia’s entrée...
Frito Lay Promotes Jack’D Snacks with Mobile Dunk Tank
Frito Lay this summer is traveling the country with a mobile dunk tank called the Splash Party RV as part of an effort to introduce its new Jack’D product line to Millennial men. The brand partnered with hip-hop sensations Macklemore & Ryan Lewis to drive social media buzz and with West Coast Customs (of MTV’s...
Sony Mobile Hits the Showers to Promote Xperia Z
It’s not everyday you come across a swimsuit-clad model showering in a storefront, but that’s what consumers experienced this summer as Sony Mobile partnered with T-Mobile on a series of five stunts across the country to promote the launch of Sony’s water resistant Xperia Z phone.