B-to-C Events
Brugal Rum Sets Out to Redefine its Reputation
To change perceptions about its brand and create some space between its products and the rum category’s less sophisticated competitors, Brugal Extra Dry Rum in May hit Boston, New York and Chicago with a series of upscale Rum Redefined events. The tasting events served as a jumping off point for regional events the brand has...
Vehicle Builds: Samsung’s SoCal Party Truck
To promote the GIGA Bluetooth-enabled—and crazy loud—speaker sound system, Samsung in July bumped music from a tricked-out truck at the summer’s hottest outdoor events in Southern California. The GIGA Sound Summer Tour kicked off July 11 at the Orange County Fair in Costa Mesa and wrapped July 27 at the World Series of Beach Volleyball...
Three Tips For Event Marketing To Women
Brands looking to activate events that appeal to women may want to take a page from Good Housekeeping and Country Living, two Hearst magazine titles with proprietary events that keep female attendees coming back year after year. Good Housekeeping’s Spring Fling and the Country Living Fair provide a platform for advertisers to engage with consumers;...
Old Navy Vending Machine Offers Flip-Flops For Tweets
There’s the Black Friday sale and then there is the $1 flip-flop sale, Old Navy’s second biggest promotion of the year that has been going on annually now for seven years. To build buzz leading up to this year’s event, Old Navy June 24-26 turned to social currency and the hashtag #FlipFlopHurray, activating a Twitter...