B-to-C Events

B-to-C Events

January 28, 2010

Green Lights

The event industry is going green and whether you like it or not you will have to respond to the push toward more environmentally friendly events. But how does an entrenched industry with such a need for big expenditures of energy and resources reduce its footprint? C’mon you build temporary buildings feed thousands at a...

read more

January 28, 2010

Living Green at Home

The Living Green Tour and Exhibit a seven-month 15-city tour sponsored by Better Homes and Gardens and Clorox’s Green Works a line of plant-based natural cleaners was a show home filled with product and advice for consumers looking to save money live healthier and conserve natural resources.

read more

January 28, 2010

Green Machines

Brand ambassadors walk countless miles every year but now there are new eco-minded technologies can maximize the value of their activity while at the same time minimize their footprints (carbon that is). Get these on your radar event marketers. Fresh ideas and high-tech energy savers that may someday turn street team energy into sustainable energy.Walking...

read more

January 28, 2010

Brands Tap Neighborhoods To Gain Trust with Consumers

Going on the festival circuit or heading out to malls or NASCAR races will certainly get your brand a lot of touches. But in today’s cluttered marketing landscape numbers aren’t the only consideration. To make a lasting impression your brand must make friends with consumers by becoming a name that they recognize and more importantly...

read more

January 28, 2010

Allstate Hosts a Sweet Fan Fest

Sugar Bowl title sponsor Allstate kicked off the New Year with the 2009 Allstate Sugar Bowl Fan Fest held in New Orleans Dec. 31-Jan. 1. The Fan Fest offered interactive football-themed games and exhibits live broadcasts of games Allstate Sugar Bowl official pep rallies with cheerleaders and bands from the University of Alabama and the...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer

© 2018 Access Intelligence, LLC – All Rights Reserved. |