B-to-C Events
‘The Americans’ Bursts Onto the Scene in L.A.
To promote its new series “The Americans,” FX on Jan. 28 activated a stunt in Los Angeles that had a replica Russian submarine appearing to break through the pavement at the busy Hollywood and Highland shopping area. From 10 a.m. to 6 p.m., the Cold War era came to life as Russian-speaking actors dressed as...
Dell Appeals to Business Travelers at Heathrow
Airports are busy places. They’re also natural environments where there is a lot of delay and downtime. To take advantage of this fact and the needs of travelers, Dell recently activated a travel hub experience at London Heathrow designed to highlight the latest Dell XPS range of products as part of the brand’s Power to...
Lupus Foundation of America Launches Tour
Lupus is an autoimmune disease that is little understood and often un- or misdiagnosed. It has many conflicting and elusive symptoms, can strike with no warning and has no known cause or cure. To attempt to raise more awareness for the condition, and more money to lead to better treatments, and hopefully a cure, the...
NVIDIA Hosts ‘Call of Duty’ College Tournament
To engage its college-age target market and at the same time highlight the relevancy of computer science and graphics development in video game creation, NVIDIA, a leader in visual computing technologies, launched a tournament for rival universities featuring Activision’s Call of Duty: Black Ops II. The brand’s GeForce GTX graphics processor serves as the game’s...