B-to-C Events
Festival Inspires Duck Tape Mobile Tour
Coming off the success of a six-month, 11,000-mile tour that began in July 2012, Duck Tape will once again hit the road, relaunching the Duck Tape Rolls Across America tour this month. The tour, which packages the creative product interactions that happen at the yearly Avon Heritage Duct Tape Festival in Avon, OH, home of...
Walgreens Brings Fresh Foods to the Super Bowl
Walgreens will take its Up Market: Fresh mobile tour to Super Bowl Boulevard, the four-day experience leading up to the big game on Feb. 3 in New Orleans, where it will engage football fans with interactive games and a taste of its new fresh-made juices, smoothies, low-fat frozen yogurt and coffees. The stop is the...
Beer and Branding in Sturgis, SD
In the first 10 minutes on the high street in Sturgis, SD, for the 72nd Annual Sturgis Motorcycle Rally Aug. 6 to 12, I met a man from Ohio, who had ridden across more than 1,000 miles to be there. We strolled together into the Loud American Roadhouse, ordered a whisky for him and a...
TheLadders Targets Job Seekers at Grand Central
Last week, in the brand’s first foray into experiential marketing, employment site TheLadders hosted more than 3,000 hungry job seekers at New York City’s Grand Central Terminal to give them help searching for their next employment opportunity. The event was a one-day only opportunity dubbed Job Central. The brand invited members from New York and...