Essence in August launched its inaugural College Ambassador Search, an effort to find three students to represent the 45-year-old brand on three campuses and deepen its connection with the college crowd in a new way. The search grew from the magazine’s annual Essence College Tour, which last October brought a day of workshops, clinics and visits by editors and brand partners to three campuses.
“Many of these students have grown up with Essence,” says Jocelyn Langevine, director-digital sales development at Essence. “It is a staple in their homes, especially within the African-American community. We are looking to build programs and extensions of our brand to connect with that millennial audience.”
Students at accredited four-year colleges in select states have until Sept. 18 to submit their application online. Online voting will determine the finalists from a field of 10 semifinalists who must submit a one- to two-minute video convincing people to choose them. The campus ambassadors, who will be named in early October, will spend between eight to 10 hours each week creating videos, social content and blog content for the magazine’s website, essence.com, in return for a stipend, a one-year subscription to the magazine, invitations to Essence events and discounted and free merchandise.
“We’re on the hunt for three game-changers on various campuses who continuously make bold moves and live authentically. They could be entrepreneurs or the girl in dorm A who does everyone’s hair. You have these young men and women who are really unique and making some bold moves in their lives that many people wouldn’t think are happening on college campuses,” Langevine says.
And yes, men may apply, too.
Photo courtesy: Bryan Carbone