B-to-C Events
Special Report: The 2014 Event Technology Awards
When we rolled out our inaugural Event Technology Awards program four years ago, event marketers were eagerly grabbing hold of the most cutting-edge technologies out there, and integrating them into their events. Today, they’re not only making those technologies their own—they’re literally making the technologies.
Six Ways to Help Ensure Health Safety at Events
The current Ebola epidemic is the largest in history, according to statistics from the U.S. Centers for Disease Control and Prevention. And while efforts to contain the disease are showing preliminary signs of progress, Ebola remains an immense challenge as new cases continue to occur. Hopefully the public is heeding CDC guidelines regarding frequent hand...
Tweets Power AT&T’s Storefront Interactive Display
AT&T this holiday season set out to increase visibility as a gift-giving destination with a tech-infused interactive display at its flagship store on Michigan Avenue in Chicago. The experience, tied to Twitter, was designed to attract consumers and drive home the message that the brand’s retail stores offer more than just cell phones. The result...
Bud Light Will Prove It’s Still Up For Whatever At Super Bowl XLIX
Four months after its Whatever, USA takeover of Crested Butte, CO, Anheuser-Busch’s Bud Light is rolling out another epic brand fan adventure at Super Bowl XLIX with House of Whatever. The venue will host A-list performers, including dj Steve Aoki, epic parties and constant once-in-a-lifetime activities over three days during Super Bowl week in Phoenix...