B-to-C Events
Three Tips on Building your Brand Story
The best brands with the best campaigns succeed by communicating brand stories that are on-point, on-brand and rise above the clutter of the crowded marketplace. That was the message of branding and advertising expert Allen Adamson, who delivered the opening keynote at EventTech 2015, which took place in Las Vegas Nov. 2-4. Adamson is the...
Brand USA Tightens Up its Content Strategy
For the second summer in a row, Brand USA, a public-private organization that promotes international travel to the U.S., sent teams of international travel influencers on content-gathering great American road trips. This year the brand targeted new areas of the country and re-structured the program to generate more consistent content results for its online channels....
Mindful Activations: Why Brands are Serving Up Down Time to Connect with Consumers
Ah… Mindfulness. That peaceful state of being in the present, tapped into life’s quiet realms, free from worry about tomorrow or what to serve for dinner tonight. While mindfulness has traditionally been the purview of Buddhist monks and yoga practitioners, it has more and more entered the American mainstream. Event marketers have taken notice and...
EventTech 2015: What You Missed on Day Three
Okay, so there weren’t as many runners at the 6:30 5K Team EventTech run as there were on Tuesday, but hats off to the nine that got up and out for a chance to tour a different course through downtown Las Vegas. The show took off at 9:00 sharp and the day’s Learning Labs filled...