B-to-C Events

Social media is ubiquitous in experiential marketing, with social media impressions a key metric for marketers. But with the rise of this attendee-driven amplification channel has come hard lessons in letting go—that, unlike photo activation booths, brands can’t always control the visuals or the messages shared.

To bring its The Life Deliziosa campaign to life, Sanpellegrino Sparkling Fruit Beverages activated an Italian-inspired citrus grove experience in New York City. The Grove was open for six hours each day and offered sampling, lounging and activities.

As brands looked to their storefronts to compete with online retailers in the 90s and early 2000s, they created more inspirational and impactful shopping experiences that helped shoppers identify with their products. Marketers noticed, and took the concept to the streets.

Beaverton, OR – May 1, 2017 – Opus Agency has added

The majority of consumers don’t know that biodiesel made from used coffee grounds is comparable to the best biodiesels on the market. In an effort to spread the word, The Economist in April and May took its “mind-stretching journalism” to the streets.