B-to-C Events
How Adventure-Themed Events are Boosting Brand Awareness
You don’t have to be an X Games contestant to find adrenaline-pumping, heart racing activities to sink your teeth into these days. Events built for thrill seekers continue to crop up as companies explore new ways to not only connect with more adventurous consumers, but leverage those experiences to boost brand awareness. From social influencers...
Four Tips for Making the Most of Your Proprietary Event
It’s no secret that producing proprietary events and platforms takes a lot of time, energy and resources. You can’t farm out the work when your brand is running the show.
Interactive Escape Games Promote Sony TV Shows and Technology
Sony on Oct. 24 launched two interactive escape games designed to generate buzz around two of its tv series, “The Blacklist” and “Timeless,” which are both produced by Sony Pictures Television and currently running on NBC. The games immerse players into the worlds of each show and at the same time incorporate Sony products into...
Words of Wisdom from Adobe MAX Keynoters
The Thursday morning keynote at AdobeMAX, which took place Nov. 2-4 in San Diego, featured a quartet of speakers who addressed the themes of inspiration, creativity and community, concepts that threaded throughout the conference.