B-to-C Events

Flowers are an ageless item, able to transcend generations as a symbol of celebration. To celebrate International Women’s Day on March 8, floral delivery network FTD and millennial lifestyle media site PopSugar handed out 10,000 custom bouquets to consumers in New York City. The campaign, dubbed #PetalsForProgress, gave women (and men) a chance to participate […]

One might argue that NBA games are as much about who’s sitting courtside as they are about the live gameplay. That “courtside” piece of basketball culture inspired NBA sponsor Mtn Dew’s presence at NBA All-Star Weekend, Feb. 16-18, in Los Angeles, where it gave fans the kind of access to the game typically reserved for […]

March of Dimes, like most nonprofits, has through the years relied on a traditional calendar of galas, dinners and auctions to support its awareness and fundraising missions. But for its 80th anniversary, and as part of a holistic rebranding of its organization, the nonprofit, which fights for the health of women and babies, went in […]

Shifting away from high-tech showcases it has created the past few years at Davos, HSBC at the World Economic Forum, Jan. 23-26, took over a boutique shoe shop on a main street in the Swiss city, creating a lounge retreat for the 2,500 attendees of the annual congress. The goal: to engage ceos and leaders […]

You may be familiar with the pop culture phrase “treat yo self,” but you’ve likely never seen it brought to life the way Mars Wrigley Confectionery did just in time for Galentine’s Day (an unofficial holiday celebrating female friendship that falls on Feb. 13) and Valentine’s Day. The corporation, best known for its candy brands, […]