B-to-C Events
-
Pop-UpsMinty Lands in Creator-Rich Miami with a Social-Ready Pop-up
The AI shopping app’s trendy activation highlights brand partners at Swim Week It may be a surprising stat, but Miami is home to the most top Instagram influencers per capita in the U.S., beating out L.A. and NYC. And for a growing brand like Minty, the first AI cashback and savings app in ChatGPT, activating […]
-
Field Report3 Things We Loved from Laneige’s Wonder Lab Pop-up
The Laneige Wonder Lab is on the move, hitting six locations this summer with hydration-inspired experiences. We stumbled upon the tour’s first stop in Orlando, FL, in front of Sephora at Disney Springs, which took place July 18-21. The activation featured the brand’s signature color palette of blues and pinks with a tiled backdrop that […]
-
The Brief RoundupThe Brief: Hut Originals and Running Vaults
This week’s hot takes on hot topics in experiential marketing cover Run Vaults, Gold Squad goals and taking it Back to the Hut.
-
Field ReportEat up 7 Exhibit Trends from the Summer Fancy Food Show
Across the sea of culinary items presented at the 2026 Summer Fancy Food Show in New York City (June 28-30), nearly 1,000 of them officially debuted at the event.
-
Pop-Ups10 Brands Capturing FIFA World Cup Fever with Stunts, Activations, Pop-ups
After almost 40 days, the FIFA World Cup 2026 wrapped on July 19, but the experiences live on. Check out how brands showed up around the world to capitalize on the event of the summer.