B-to-C Events
Experiential Marketing Trend of the Week: Block Parties
Block parties are built on community. Whether it’s a holiday celebration or an opportunity for neighbors to socialize and share food, the spirit of the street gatherings is the same: to foster connections, reinforce a culture of support and create a sense of belonging. Brands are curating block parties of their own to bring together...
Halloween 2025 Experiential: Hi-Chew’s Mystery House, Cutwater’s Sleepover, HBO’s Suburban Nightmare
Halloween is becoming big business. This year, consumers are expected to spend a record-busting $13.1 billion on products and activities related to the occasion (including $3.9 billion on candy), according to the National Retail Federation’s annual consumer survey. But tapping into the holiday is nothing new for experiential marketers. Halloween has long inspired some of the...
Experiential Marketing Month: Digital Classes Now On Demand
There’s never been a better time to be a part of an industry built on bringing people together. Which is why Event Marketer declared October to be Experiential Marketing Month. As part of this celebration, we produced four weeks of insights, ideas, conversations and connections spanning in-person seminars across the country, meetups and digital classes,...
Meet the Honorees: The 2025 Watchlist
The event marketing industry has always attracted bold thinkers—people who recognize the power that face-to-face connection has to build lasting relationships and loyalty. They cultivate an idea and nurture it to its greatest potential. They strategize for rapidly evolving audience and business needs. They take risks that create moments that matter. We’ve spent the past...