B-to-C Events

Paycom has been part of the SHRM show for more than a decade, but this year, the brand hedged its bets on a decidedly experiential strategy, and scored a record number of leads.

The AI shopping app’s trendy activation highlights brand partners at Swim Week It may be a surprising stat, but Miami is home to the most top Instagram influencers per capita in the U.S., beating out L.A. and NYC. And for a growing brand like Minty, the first AI cashback and savings app in ChatGPT, activating […]

The Laneige Wonder Lab is on the move, hitting six locations this summer with hydration-inspired experiences. We stumbled upon the tour’s first stop in Orlando, FL, in front of Sephora at Disney Springs, which took place July 18-21. The activation featured the brand’s signature color palette of blues and pinks with a tiled backdrop that […]

This week’s hot takes on hot topics in experiential marketing cover Run Vaults, Gold Squad goals and taking it Back to the Hut.

Across the sea of culinary items presented at the 2026 Summer Fancy Food Show in New York City (June 28-30), nearly 1,000 of them officially debuted at the event.