Festivals & Fan Cons

State Farm is on a mission to make the festival experience more pleasurable for music fans. Forgot your sunscreen? Toothpaste? Need a bandana? Pop into State Farm’s Here To Help house to pick up what you need.

November and December are the most important sales months of the calendar year, and L.L. Bean knows it. The Freeport, ME-based retailer during the fourth quarter becomes a veritable hub of activity, with more than 500,000 consumers passing through its doors during the final six weeks of each year. This season, from Nov. 18 to […]

Event Marketer rounded the bases at Major League Baseball’s All-Star FanFest over the summer to get in on all the brand action taking place at the “largest interactive baseball theme park in the world.” From autograph signings with some of the biggest names in the game, to batting, pitching and base-stealing experiences, to in-depth clinics on a […]

The Future of StoryTelling Fest filled the expansive reaches of New York City’s Africa Center from Oct. 7-9 with “something between a tech exhibit and a film festival, an amusement park and an arcade.” At least that’s how FoST Fest founder Charles Melcher described the event. Virtual, augmented and mixed reality experiences, along with demos […]

HP’s sponsorship of the first-ever Panorama Festival on Randall’s Island Park in New York City this summer was an integrated product wonderland. Panorama was designed to link technology with creative industries like music and art.