Cause Marketing
Pride 2021: Brands from Skittles to Hulu Leverage Experiences to Support the LGBTQ+ Community
Brands did their best to commemorate Pride Month virtually in 2020. But at its core, Pride has always been about getting together in person to celebrate the LGBTQ+ community—and in 2021, those face-to-face experiences made a comeback. In addition to cheeky social posts and bold retail initiatives, several brands delivered in-person experiences to mark the...
Don Julio Marks Cinco de Mayo with a Bar Giveback Program for Hospitality Workers
For consumers who have spent the past year drinking at virtual happy hours—and the hospitality workers whose businesses has suffered—Tequila Don Julio wanted to make this year’s Cinco de Mayo memorable. And thanks to its own digital currency and an ATM—that’s Automated Tequila Machine—the brand prevailed. Don Julio took a thoroughly modern approach to the...
How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste
There’s a hidden skeleton in your closet: that pile of unwanted clothing. The average American generates 81 pounds of textile waste each year, according to the Environmental Protection Agency, so to help consumers reduce their fashion footprint, LG Electronics hit the road with a seven-city mobile tour. Launched on April 25 in Los Angeles, and...
Kohl’s Takes Over as Presenting Sponsor of a Drive-in Fashion Show
There is an unexpected benefit in activating a fundraising event within a pandemic environment: accessibility. In the case of Runway of Dreams, a New Jersey-based nonprofit that promotes adaptive fashion for people with disabilities, going beyond the gala helped boost the profile of its Fashion Revolution drive-in event on March 9 as well as secure...