Trade Shows
Built Differently: How Carlyle Fired Up Next-Gen Technicians at SEMA 2025
At SEMA 2005, Carlyle Tools showed up with a single mission: to help attendees “turn their toolbox into a beast.” Part of NAPA since 2012, the brand recently underwent a transformation to appeal to a younger audience. “We felt like there was an opportunity to reinvigorate and reinvent how Carlyle tools are being presented,” says...
Inside Money20/20 USA 2025: How Money Did Business
The fintech world gathered at Money20/20 USA 2025 at the Venetian Expo, Oct. 26-29 in Las Vegas, on a mission to shape the future of commerce in the AI-driven world. With more than 11,000 attendees from 85 countries, the event marked a turning point for the fintech industry, which is evolving from exploration to execution,...
Experiential Marketing Month: Digital Classes Now On Demand
There’s never been a better time to be a part of an industry built on bringing people together. Which is why Event Marketer declared October to be Experiential Marketing Month. As part of this celebration, we produced four weeks of insights, ideas, conversations and connections spanning in-person seminars across the country, meetups and digital classes,...
B-to-B Dream Team 2025: Meet Nefra MacDonald
The road to a career in events is rarely without its twists and turns, and Nefra MacDonald’s path was certainly rerouted a few times before she arrived in the industry—look no further than her law degree.