Trade Shows

February 16, 2010

LEGO Debuts New Universe at CES

At January’s Consumer Electronics Show in Las Vegas, LEGO unveiled the LEGO Universe Massively Multiplayer Online Game (MMOG), which is expected to bring the brand to life for thousands of online players all over the globe when it is launched later this year. The toy brand’s goal is to put the focus on building and...

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January 28, 2010

Porsche Blazes Trail at L.A. Auto Show

To its legions of enthusiastic owners and owner wannabes Porsche is not just another car. The automaker wants its presence at the Los Angeles Auto Show to be viewed in the same light. That’s why for the last nine years Porsche has taken over a separate 20 000-square-foot hall adjacent to the Los Angeles Convention...

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January 28, 2010

Trade Show Exhibits Get Upgraded with Architecture

Using materials that give your trade show exhibit an upscale polished appearance can be an easy way to communicate the sophistication of the brand. Now brands are tapping into the latest trend in upscale looks: architectural materials that would look at home in a permanent environment like a high-end office or retail space. The materials...

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January 28, 2010

Trade Shows: Tips For Bringing Celebs To Your Booth

Bringing celebrities to trade show booths has become a popular way for brands to gain media exposure and boost attendance. Actors singers and athletes are nearly as likely to show up at trade events as buyers and the media—all in the name of posing for photos signing autographs and rubbing elbows with VIPs. Aside from...

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January 28, 2010

Trade Shows: E3 Announces Major Revamp

Trade Shows: E3 Announces Major RevampIt’s another major sign of the industry’s evolution from massive one-off trade show exhibits to integrated event initiatives. The Entertainment Software Association owners of the evergreen videogame show E3Expo last week announced a major overhaul to the event.Organizers said that starting next year the event will move away from the...

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