Trade Shows
Budweiser Revitalizes its Wholesaler Meeting
Budweiser turned the Anheuser-Busch 2016 Wholesaler Sales & Marketing Communication Meeting (SAMCOM) on its head this year with a two-day “Bud World” activation, offering attendees a bolder, more immersive event platform that steered away from the standard conference model. In recognition of its most successful year in over a decade, the brand on Jan. 25...
Inside Hearst Men’s Group’s Trade Shows Activations
The Detroit Auto Show may have always been a key stop for editors at Hearst Men’s Group publications Esquire, Popular Mechanics, Car and Driver and Road & Track. But for this year’s show Jan. 11-24, instead of simply covering it, the publisher for the first time activated at it, staking its claim as an authority...
How Lowe’s Built a ‘Village’ with Half the Booth Space at CES
Lowe’s Home Improvement store returned to CES 2016 in Las Vegas to showcase its Iris smart home solutions with an evolved concept: a village. The retailer last year erected a life-like suburban home, yet despite having half the booth space and half the budget to work with this year, the brand activated a larger marketing...
Intel’s Keynote Comes to Life in its CES 2016 Booth
Intel’s booth, and its futuristic trees, may have been one of the showstoppers at the Consumer Electronics Show last year, but that didn’t stop the technology company from going back to the drawing board to bring something entirely new to show goers at this year’s show, Jan. 6-9 at the Las Vegas Convention Center. The...