B-to-B Events
EMS 2025 Opens up with Workshops, Meow Wolf and the 23rd Annual Ex Awards
The 23rd annual Experiential Marketing Summit (EMS) launched with high-octane energy and compelling perspectives on April 14 as a global audience of more than 1,500 b-to-b and b-to-c marketers, trade show organizers, agency execs, meeting planners, event strategists, sustainability champs and technologists gathered at MGM Grand Las Vegas for a three-day huddle guided by the...
Winners Unveiled: The 2025 Ex Awards
The editors of Event Marketer announce the winners of the 23rd annual Ex Awards, the experiential marketing industry's most prestigious recognition program.
B-to-B For Me
In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey. It’s an imperative that’s coming from the...
How the Event Industry is Responding to New U.S. Tariffs, from Prices to Pivots
After weeks of conjecture and swirling rumors around how U.S. tariffs would shake out, the specifics around the levies were revealed on April 2 during a briefing at the White House. In addition to previous tariffs imposed last month on Mexican, Canadian and Chinese goods, the Trump Administration announced a baseline 10-percent tariff on all...