B-to-B Events
Full Coverage: The 2025 Experience Design Awards
The editors of Event Marketer have unveiled the winners of the 2025 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.
Experiential in Color 2025: Inside the Program’s New Mentorship Initiative
Since the inception of our Experiential in Color recognition program in 2021, created to shine a spotlight on and help support a pipeline of verse talent and leadership in events, mentorship has consistently risen top as a key driver of new and meaningful opportunities for rising stars in the industry.
IAAPA Expo 2025: Eight Exhibit Trends from the Business of Fun’s Show Floor
When the global attractions industry gathers under one roof at IAAPA Expo, it’s a bit of sensory overload. Flashing lights and sounds are emerging from arcade games, attendees are screaming on roller coasters and drop towers, popcorn is popping, animatronics are speaking to passersby, and kids are bouncing on inflatables. But that’s what makes this...
The 2025 Women in Events Special Report
Bozoma Saint John, one of the most influential chief marketers in recent history, might have lent her vast expertise to the contestants on NBC’s series “On Brand with Jimmy Fallon,” but her presence in prime time is yet another reminder of the disruption the marketing industry sorely needs as women continue to chip away at...