April 13, 2015

Delta Slows Down Attendees at TED 2015

While many event activations are designed to energize and excite, Delta’s interactive installation at the TED 2015 Conference, which took place March 16 to 20 in Vancouver, Canada, had the opposite intent—to slow people down as a way to enhance their productivity. The installation, inspired by TED speaker Pico Iyer and his book “The Art...

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March 14, 2015

AT&T’s Tips On Crafting a Killer Hackathon

Hackathons are largely a tech community phenomenon where brands put their latest products in the hands of coders and developers and then ask them to collaborate and compete to create the next killer app. But brands of all kinds are starting to find that it’s not only exciting to put your company’s biggest users on...

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February 3, 2015

How Dreamforce Focuses On Feeling Small and Staying Relevant

It’s warm and sunny in San Francisco. People are lounging on beanbag chairs spread around a grassy outdoor plaza. Others are playing corn hole toss or ping pong. Music wafts through the air. The fun, relaxed atmosphere feels like Outside Lands, the music and arts festival in Golden Gate Park. But it’s actually downtown Howard...

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January 28, 2010

Oracle Throws the Greenest OpenWorld Ever

This September Oracle threw the greenest OpenWorld in the event’s 12-year history. By taking inspiration from its environmentally committed employees foreign partners and host city of San Francisco Oracle significantly reduced the impact of its 42 000 attendees saving money trees and energy along the way.Taking The Lead

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