Conferences

When American Express launched its free Business Class Live conference a decade ago, the goal was to help small companies do more business by democratizing business education. Flash forward to 2022 and that original objective remains steadfast, but the event strategy has evolved with the times. For the 10th installment on July 20 at the […]

Ulta’s annual Beauty Field Leadership Conference presents sponsors with a prime opportunity to get their products in front of more than 2,000 general managers, field leadership teams and business partners, and Paul Mitchell arrived at this year’s event, April 27-30, in San Antonio, Texas, prepared to grow partnerships—and trees. Leveraging a multisensory booth experience supported […]

Life-sized 4K holograms are on display. NFT “digital employees” are up for grabs. Long, rectangular dinner tables set the dystopian tone. Welcome to the “museum of the future.” In actuality, it was a forward-thinking dinner, gallery and performance experience activated by Hygienic Dress League (HDL) during Vox Media’s inaugural Pivot MIA conference, an event based […]

Insights on leveraging technology to elevate live and virtual main stage presentations The general stage experience is a moment in a show that sets the tone for the event, that spotlights leadership rock stars and conveys messaging that leaves attendees with a clear roadmap for the event and the brand. Through the rise of LED […]

For a b-to-b company that relies on field sales to drive its business, formally recognizing—and energizing—the sales team is paramount. So when vision technology manufacturer Zeiss gathered employees for its first in-person National Sales Meeting (NSM) in two years, the stakes were higher than ever. But with a “Lead the Pack” theme, general sessions, breakouts, […]