Case Study Archive - Page 20 of 332 - Event Marketer
The Washington Post and Mike’s Hard Offer Edible Photos, Facial Recognition
A 10-market campaign by the The Washington Post and Mike’s Hard Lemonade was aimed at steering consumers toward some good news. And two nifty technologies were at play. One was emotional recognition software, capable of reading participants’ response to news content. The other, deployed at a Manhattan pop-up shop, was an “edible photo booth” that...
Autodesk Leverages 3D Design and a Dancing Robot to Wow Conferencegoers
Autodesk University draws more than 10,000 professionals from construction, manufacturing, architecture and engineering to learn about Autodesk’s technology and solutions—a few of which were incorporated into a sizzling presentation at the event’s opening keynote. Understanding that many people, including some of its customers, are skeptical about the future of automation and robotics, the company worked...
Anaplan’s Motion-Responsive Tunnel Serves as a Conference Centerpiece
To build excitement as guests entered general session presentations at the Connected Planning Conference, Anaplan built a motion-responsive tunnel. Intended to serve as the conduit from the event’s expo to the general session venue, the space became the event’s centerpiece. It used draped LED mesh that was triggered by depth-sensing Intel RealSense cameras to produce...
DuPont Uses Touch Screen-Topped Pedestals to Keep Consumers Informed
At its new Silicon Valley Innovation Center, DuPont is using six touch-screen-topped pedestals to inform visitors about the role its materials play in drones, VR goggles, “smart” clothing and other products. Displays were made to engage a wide range of attendees, from students to experienced scientists, and the presentations allow visitors to control the stories...